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Marketing (Code 125)
Associate in Business
Both classroom experience and on-the-job learning are part of this program, which prepares students for positions in retailing, advertising, sales and related fields.
The job outlook for marketing and sales occupations continues to be good.
To be eligible to receive an Associate in Business degree-Marketing program, a student must meet the course and credit requirements. Transfer credits may be used to meet graduation requirements; however, a degree candidate must complete at least six BA (business course) credits from Grand Rapids Community College with a "C" or better.
Advanced standing credit may be granted for BA 133 to graduates of high school programs that are members of the Kent Metropolitan Articulation Project.
The following recommendations are presented as a guide. Courses may be taken in any order, as long as all the listed requirements (including prerequisites) are met.
Note: This program is designed for career entry and/or advancement in selected fields. It is not intended to be a transfer program. Students planning to transfer should see a counselor or faculty advisor concerning transfer options.
Suggested sequence
First Year
First Semester
|
Credits |
Contact Hrs |
BA 101 Business & Technical English 1 * |
3 |
3 |
BA 103 Introduction to Business |
4 |
4 |
BA 133 Business Word Processing 1 ** (8 weeks) |
2 |
2 |
BA 172 Sales |
3 |
3 |
BA Business Elective |
3 |
3 |
WE Wellness |
1 |
2 |
First Semester Earned Credits: |
16 |
Second Semester
|
Credits |
Contact Hrs |
BA 102 Business & Technical English 2 * |
3 |
3 |
BA 145 Computer Applications in Business 1 |
4 |
4 |
BA 150 Business Mathematics OR |
4 |
4 |
BA 254 Business Statistics |
(3) |
(3) |
BA 17 0 Principles of Retailing |
3 |
3 |
BA 174 Advertising |
3 |
3 |
Second Semester Earned Credits: |
16/17 |
|
Second Year
Third Semester
|
Credits |
Contact Hrs |
BA 256 Principles of Accounting 1 ## |
4 |
4 |
BA 270 Marketing |
3 |
3 |
BA 282 Organizational Behavior |
3 |
3 |
PS 110 Survey of American Government |
3 |
3 |
BA Business Elective |
3 |
3 |
Third Semester Earned Credits: |
16 |
|
Fourth Semester
|
Credits |
Contact Hrs |
BA 18 0 Cooperative Education in Business 1 |
3 |
3 |
BA 183 Supervision OR |
3 |
3 |
BA 283 Business Management |
(3) |
(3) |
BA 201 Business Communications |
3 |
3 |
BA 20 7 Business Law 1 |
3 |
3 |
BA 272 Marketing Problems |
3 |
3 |
Fourth Semester Earned Credits: |
15 |
|
Total Credits: |
63/64 |
|
Business Electives
BA 106 Starting a Business 3/3
BA 153 Personal Finance 3/3
BA 209 Issues in Business Ethics 3/3
BA 284 Human Resource Management 3/3
BA 286 Small Business Management 3/3
* Students intending to transfer should take EN 101 and EN 102 instead of BA 101 and BA 102.
** Students who have not passed a formal keyboarding or typewriting course must enroll in BA 130, Keyboarding, before taking BA 133. Students who have passed one year of high school typewriting or keyboarding with at least a grade of "C" may waive BA 133. Since waiver is without credit, students must take an equivalent number of elective credits to satisfy graduation requirements . It is strongly recommended, however, that students who have had no formal training in word processing enroll in BA 133.## Students who have a limited background in math or accounting and who may experience difficulties succeeding in BA 256, should first complete BA 156.
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