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Marketing (Code 116)
Certificate

Marketing is a dynamic field driven by the need to understand consumer behavior and satisfy customer expectations. Marketing can determine the success or failure of a product. For this reason, business professionals need to understand marketing concepts. Marketing involves studying the 4 P’s: product, pricing, promotion, and placement. Through GRCC’s Marketing programs, you can earn an Associate in Business degree or a Marketing Certificate. You’ll learn the concepts, methods, and strategies used to:

  • Identify business opportunities and solve marketing problems
    Determine customer needs and expectations
    Plan, promote, and distribute products

Some areas in which you’ll gain knowledge or develop skills include:

  • Marketing operations
  • Marketing research
  • Satisfying customer expectations
  • Distribution and logistics
  • International marketing

You’ll prepare for positions in marketing areas such as merchandising, advertising, personal selling, sales promotion, public relations, publicity, or related fields. This two-semester program prepares students for basic positions such as:

  • Sales Representative
  • Customer Representative
  • Marketing Assistant
  • Merchandiser

All of the courses taken in this program can be applied toward an associate degree. The job outlook for marketing and sales occupations continues to be good.

The following recommendations are presented as a guide. Courses may be taken in any order, as long as all prerequisites are met.

Note: This program is designed for career entry and/or advancement in selected fields. It is not intended to be a transfer program. Students planning to transfer should see a counselor or faculty advisor concerning transfer options.

Suggested sequence

First Year

First Semester

Credits
BA 150 Business Mathematics OR 4
BA 254 Business Statistics -3
BA 172 Sales 3
BA 174 Advertising 3
BA 180 Cooperative Education in Business 3
BA - Business Elective 3
First Semester Earned Credits:  15/16

Second Semester

Credits
BA 145 Computer Applications in Business 1 4
BA 170 Principles of Retailing 3
BA 181 Cooperative Education in Business 2 3
BA 270 Marketing 3
BA - Business Elective 3
Second Semester Earned Credits:  16
Total Credits:  31/32

 

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