Social Media is a powerful tool used for conversation, learning, research, connection, entertainment, and more. Strategy is key to maximize the effectiveness of social media.
GRCC’s social media strategy is rooted in showcasing the people and stories of the college. It includes everything from a student’s first visit to campus, learning in the classroom, participating in events on campus, celebrating commencement, and even transferring to a University or entering the workforce.
Every social media platform serves a different audience and tells a different story. The official Grand Rapids Community College social media accounts are managed by the Communications Department to ensure the right messages are being delivered to the correct audiences.
There is a place for all programs, events, organizations, etc. in the social media strategy.
Email Social Media Coordinator, Kailee Potgeter to begin a conversation about being featured on the GRCC social media accounts.
