For effective social media management
- Be professional and remember you are posting on behalf of GRCC.
- As an employee or student, remember you represent GRCC. You are the public face of the college when you are posting content on a GRCC social media account. Be sure to always consider the intended audience when posting or commenting.
- Proofread your content prior to posting and avoid spelling and grammatical errors. Think before you post. Don’t make the mistake of posting something that could negatively impact the college.
- Be respectful.
- Always be fair and courteous to coworkers, students or other individuals. Avoid posting information or statements that reasonably could be viewed as malicious, threatening, obscene, intimidating, harassing, or disparaging to others. Also, be respectful of copyright and trademark laws, including logos.
- Be honest and accurate.
- Make sure you are always honest and accurate when posting information or news, and if you make a mistake, correct it quickly. Remember the Internet archives almost everything; therefore, even deleted postings can be searched. Never post any information or rumors that you know to be false. Check information with its source before posting.
- Be transparent.
- If you participate in or maintain a social media site on behalf of GRCC, clearly state your role and goals. What you say reflects GRCC. If you are posting on an authorized GRCC account, personal opinions should be kept separate.
- Maintain confidentiality.
- Do not post confidential or proprietary information about GRCC, its students, alumni, faculty, staff or other individuals associated with the college. Use good ethical judgment and follow GRCC policies as well as state and federal laws, such as the Health Insurance Portability and Accountability Act (HIPAA) of 1996 and the Family Educational Rights and Privacy Act (FERPA).
- GRCC Communications Department is responsible for emergency/incident communication. Other social media accounts will not post, repost or share emergency/incident communication, but should refer their audience to official college channels such as the college homepage, student or staff email and RAVE emergency notifications.
General recommendations for content
- Post content that is directly related to events or activities of the department or organization maintaining the page.
- Use visuals whenever possible. Avoid images that are blurry, dark or pixelated.
- Create original content. Avoid memes.
- Respond in a timely manner to questions, ideally less than 24 hours.