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Social Media Guidelines

Social media guidelines are to help advises you on how you should conduct yourself online. They are designed to safeguard the brand’s image and creates consistency across all channels. 

Community Guidelines

Social media is a public-facing communication tool. When posting on a GRCC social media account you are representing the college. 

  • Maintain professionalism when posting on social media. 
  • Be respectful of others. The use of obscene, threatening, discriminatory, or derogatory language is prohibited. 
  • Do not disclose information that is confidential by law or regulation.
  • Only post accurate information. Fact check information before posting. 
  • Do not share opinions or rumors.
  • Do not use copyrighted or trademarked materials. 
  • Proofread your content before posting. Social media is a public space. Posts, comments, etc. can still exist even after you delete it. 
  • All users are expected to know and adhere to the Terms of Service of the host site. 

Style Guidelines

Social media channels are a part of the GRCC brand and must uphold brand standards. 

  • Account names should include “GRCC” followed by the name of the department/organization. Example: GRCC Music
  • Social media handles should be the same across all social platforms to maintain consistency. Example: @GRCCMusic 
  • GRCC associated social media accounts must have their official college logo as their profile pictures to increase recognizability. 
  • Graphics should use the GRCC official colors when possible. 
  • The Graphic Design team can assist with creating graphics, logos, etc for social. 

Accessibility Guidelines

It is important for content to be accessible to everyone. Every platform has a different approach to accessibility options, but these guidelines should be followed when possible. 

  • Closed Captions should be on all videos. Some platforms will auto-generate captions, but they should always be edited for accuracy. 
  • Fonts should be of an easily readable size and style. 
  • Language should be simple and easy to understand. Spell out acronyms that are not commonly understood.
  • Use alternative text (alt text) on images when possible. View this great resource to learn about how to appropriately use alt text

Strategy Guidelines

Social media is a space for real-time connection with your audience. It’s important to have a social media strategy to maximize success. 

  • Determine the purpose of your social media accounts. What are you trying to accomplish?
  • Understand your audience. Determine who they are, what they are looking for, and what platforms they are most engaged on. 
  • Create a plan for ownership of social media. Know who is responding to messages, posting, and engaging with other accounts. 
  • Do not let your account go inactive. Consistent engagement is key to a successful social presence. 
  • An account that has made no posts in two weeks is considered inactive and risks being deactivated.  

Emergency Guidelines

The GRCC Communications Department is responsible for emergency/incident communication. 

  • Other social media accounts may share or retweet the primary account posts, but should not create their own posts. 
  • Refer users to the college homepage, official GRCC emails, and the RAVE emergency notifications if asked about an emergency. 
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