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My Story Started at GRCC: Teacher Elizabeth Usadel finds an art to creating business

March 6, 2023, GRAND RAPIDS, Mich. -- Elizabeth Usadel immersed herself in art at GRCC, and that passion has sparked not one, but two careers.

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She studied Visual Arts at GRCC, earning an associate degree in 2004. She then earned a bachelor’s in K-12 art education and a master’s degree in curriculum and instruction, both from Calvin University. She has spent the past 14 years as an art teacher, with the East Grand Rapids, Northview, Godfrey-Lee and, currently, the Grand Rapids school districts.

In 2019, she began making polymer clay earrings and realized quickly that she wanted to turn this hobby into a business. She opened a store -- The Color Forest -- at 341 S. Division Ave., where she sells her jewelry and runs workshops.

ā€œI love getting to combine my love of color and making things with my teaching background,ā€ she said. ā€œEach workshop is like a little art party.ā€

The Color Forest is one of the more than 30 enterprises you can find on GRCC’s list of alumni-owned businesses.

ā€œOur goal is to encourage and empower women with our bright and fun jewelry,ā€ Usadel said. ā€œI hope to make my business my full-time employment. I’d like to hire a small team in the next five years and eventually become a national brand.ā€

Usadel credits GRCC with giving her skills that have helped with both her careers.

ā€œMy path to starting my business was unconventional,ā€ she said. ā€œI am an art teacher who found a reignited passion for making things. The support I felt at GRCC helped give me the confidence to take a risk and try something new.ā€ 

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