Every social media platform has its own purpose, functions, and communities. Keep this in mind when creating content.
Facebook
- Facebook is the most-used social media platform.
- Content that includes a video or photo performs best.
- Always include a call to action in your post. (visit this website, leave a comment, etc.)
- Pay attention to engagement related to how frequently you post, and what time you post.
- Tag any relevant partners/pages in your post.
- We recommend connecting with businesses, parents, non-traditional students, faculty and staff on Facebook.
Instagram
- Instagram is the most visually appealing social media platform.
- Content must have a photo or video. These elements should be visually appealing.
- Graphics typically do not perform as well as real photography on Instagram.
- URLs do NOT become clickable when put in captions. A URL should be posted in the biography link, in the website space. Then encourage users to click the “link in bio”.
- Stories are an opportunity to authentically connect with the audience. Stories disappear after 24 hours. Content that is time sensitive does well in stories.
- Utilize polls, stickers, and gifs on stories to increase engagement.
- All videos posted on Instagram are stored in “reels”. Reels should always be made in a vertical orientation.
- We recommend connecting with current and prospective students on Instagram.
TikTok
- Tiktok is a short form video platform.
- Videos should be under 60 seconds.
- Videos should always be filmed in a vertical orientation.
- Content should be a combination of entertaining and informative.
- Utilize sounds and trends on Tiktok.
- Use a few hashtags that are relevant to the content of the video.
- Always use closed captions on your Tiktok.
- We recommend connecting with current and prospective students on TikTok.
Twitter/X
- Twitter is a very conversational platform.
- Tweets have a 280 character maximum.
- Always tag appropriate accounts and use hashtags to increase reach.
- We recommend connecting with the community, current and prospective students on Twitter/X.
LinkedIn
- LinkedIn is a professional social platform. Typically it is used for networking, job searching, and professional development.
- Content can be professional and educational.
- We recommend connecting with businesses, colleagues, faculty and staff, and alumni on LinkedIn.