My Story Started at GRCC: Steven Couch works to prevent chronic disease through nutrition ā with the culinary arts
Jan. 9, 2023, GRAND RAPIDS, Mich. -- Steven Couchās lessons at GRCCās Secchia Institute for Culinary Education prepared him for a career at the stove ⦠and in front of a TV camera ⦠and in an office.
Start at GRCC and go anywhere. Every former student has a story to tell about how GRCC gave them the education and opportunity to be successful.
Couch came to Grand Rapids with a bachelorās degree in dietetics from Michigan State University after a year working with AmeriCorps. He wanted to combine what heād learned at MSU ā preventing chronic disease through nutrition ā with the culinary arts.
āEven though my whole adult life I have loved food and nutrition, which is why I studied dietetics at MSU, it wasnāt until I learned to apply that knowledge to food cookery and presentation, inspired by the unique and world-class chef instructors, that I found my true calling as an entrepreneur and chef,ā he said.
With help from a GRCC Foundation scholarship, Couch could take advantage of unique opportunities in the culinary program.
āWhen I got the Amway hotel scholarship ā I applied for it and got it ā it was 2,500 more reasons why I was able to achieve my dream,ā he said. āAnd it wasnāt about the money, it was about ānow I can do the things that Iām really supposed to do ā I can make purposeful decisions.āā
Couch was one of seven students selected to compete in the World Culinary Grand Prix in Glasgow, Scotland. The competition, sponsored by the World Association of Chefs Societies, features six teams from around the globe preparing and serving a three-course meal. Chef Angus Campbell, now retired from GRCC, coached the Secchia students.
Couch counts Campbell as one of the greatest influences on his career.
āMy ability to work efficiently, communicate clearly and own true to my commitments were all from lessons I learned during my time as a student in his classes,ā Couch said.
The Grand Prix introduced Couch to the pleasures of exploring the world through culinary experiences, as he and his teammates visited London and Paris, in addition to Scotland. One of his favorite GRCC memories comes from that trip: eating with his fellow students at chef Gordon Ramseyās restaurant in London.
āI just couldnāt believe how good the food was ā not just some of the food, but all of it,ā Couch said. āThere were no lame ducks: It was true excellence in food and service. It was the best meal of my life, shared with the best team I had ever been a part of.
āIāll never forget that experience, and it has been my personal mission to create that experience in anything I pursue.ā
After earning his Associate of Culinary Arts and his personal chef certificate, Couch kept busy working as a chef throughout the United Kingdom, including the iconic St. Andrews Links golf course in Scotland, competing on āGuyās Grocery Gamesā on the Food Network, and launching his own business, Mr. Eat Right.
A chance conversation with a fellow passenger during a 2017 flight to the Caribbean took him in a whole new direction. The passenger ended up recruiting him for his year-old construction technology firm.
āHe said he was impressed with my ability to deliver both hospitality and care in business relationships and wanted to bring that skillset into his firm,ā Couch said. āFour months later, I relocated to Los Angeles, moved into his āstartup houseā and became employee No. 1 at BIM Designs Inc.ā
During his nearly five years with the company, he served in positions ranging from project manager to account executive to head of sales and marketing, helped generate $13 million in revenue and opened three offices nationwide. The company now has more than 60 employees in 10 states.
Couch started this year with another career shift, returning as president of Mr. Eat Right and launching Venture Valley Consulting, a business development firm.
He doesnāt plan to stop trying new things and or saying āyesā when an opportunity comes along.
āI believe you can lead a horse to water, but itās his thirst on the inside that makes him drink the water on the outside,ā he said. āAnd itās never too late to develop a thirst for life!ā
Start your story today at apply@grcc.edu